Sonim
Shaping Sonim’s identity by blending rugged design, storytelling, and strategy into a bold visual narrative where durability meets innovation, and every detail reinforces strength and reliability
UI.UX
Adrian Ertorteguy
Role:
Branding, design, SEO, Video, Social Media
Date:
2014 - 2017
Website Preview:
Bringing Sonim’s Ultra-Rugged Story to Life Through Video, Photography, Design & Strategy
At Sonim, I fused visual storytelling with brand strategy, shaping how the world sees and experiences ultra-rugged technology. Through a mix of video production, photography, graphic design, social media, and marketing operations, I built content that didn’t just showcase products but immersed audiences in their real-world toughness. Every project was an opportunity to craft narratives that emphasized durability, reliability, and innovation—whether through high-impact promotional videos, product photography that captured rugged performance, or dynamic animations breaking down key features. From marketing campaigns to social content, the goal was always the same: to make Sonim’s brand as tough, clear, and uncompromising as the technology it creates
Designed Sonim Phone Data Sheets: Clear, Easy to Read, and Structured for Quick Insights
Discover the Sonim Website: A 2015/2017 Design Crafted for Durability and User Engagement
Product and Accessory Photography
Captured product and accessory photography with a focus on detail, lighting, and composition to highlight design, durability, and brand identity
Adds and other banners
Designed, produced and executed ads and promotional content, blending visuals and messaging to create impactful, brand-aligned marketing materials
Filming the Toughest: Capturing Sonim’s
Ultra-Rugged Story in Motion
At Sonim, I brought the brand’s ultra-rugged identity to life through dynamic video production, blending storytelling with high-impact visuals. From corporate narratives to promotional campaigns, product showcases, and motion graphics, I crafted content that highlighted Sonim’s durability and innovation. Whether capturing real-world toughness in the field or designing sleek animations for product features, every video was built to engage, inform, and reinforce the brand’s uncompromising resilience.
Produced and post-produced the short promotional video, bringing the motion animation to life from start to finish
Handled pre-production and post-production for the video shown, collaborating with an external film crew during filming.